Whenever we’re working on big announcement launches for clients—be it a new advocacy campaign, a report or fresh research—we specifically avoid launching during the last few weeks of August and early September.
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As communicators, our job is to get really great at both push and pull communications, because our audiences need and deserve both.
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We asked a few members of our team what they imagine when they hear the phrase “hold your horses.” The results were nothing short of hysterical.
Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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I find this framework to be helpful in illustrating why the work we do as communicators is SO important! You can see our impact and our deliverables in literally every stage of the funnel.
If you’ve ever been a Forthright client, you’ve probably heard us say this a million times: “You don’t talk TO the media, you talk THROUGH the media!” While we value journalists for all they do, a simple conversation with an individual reporter rarely accomplishes an organization's end goal. That’s why we’re sharing our favorite rule for successful media relations!
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The good news is, tracking engagement (and building measurable goals) doesn’t have to be hard. That’s why today, we’re sharing our tips for the two key metrics you should always track on social media.
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Nobody believes in the importance of your work like you do, and with a few smart strategies, your commitment can be beautifully expressed with big time results.
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Our moms are not okay. As we head toward our second Mother’s Day during COVID-19, America’s mothers are in crisis. They have been for months. While fathers are taking on some of the caregiving responsibilities, study after study has shown that it’s mothers who are bearing the brunt. The challenges we’re facing aren’t new. But they are exacerbated by the pandemic. And it’s time for change.
Summer will be here before we know it. And as you’re saying goodbye to a challenging spring and even tougher school year, here are the three things you should consider doing with your summer break.
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By making storytelling an integral part of your communications, you can build strong relationships with your community, funders and partners. And, you can highlight stories across any channel—sharing them on social media, incorporating story call outs in your annual report or including them when pitching media contacts. Check out our four research-backed tips (and examples) for effective storytelling.
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Even before staying at home became the new normal, video was a top marketing trend. And a recent Nielsen report showed that adults spent at least 35 minutes per day watching video on phones, tablets, or computers.
You can capture some of these eyes by incorporating video into your upcoming communication campaigns.
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Today, we’re challenging this narrative in our work and want to help you do the same, informed by fresh data and new research on school-family engagement. Why? Because we know that the moment district leaders like you reject this myth, something amazing happens. You can begin the hard work of developing compassionate and effective strategies to reach every family.
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Search Engine Optimization (SEO) is a vast and seemingly endless topic. But, with more than half of all web visits coming from unpaid search, SEO—which helps make your website easier to find for people—is an important strategy for every organization. So, in typical Forthright fashion, we’ve done the research so you don’t have to. Here are your “must knows!”
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When an organization reaches out to supporters just to say thank you—without making an ask—supporters feel more connected with the organization, building both future giving (or partnerships!) and their relationship with the nonprofit. Building these relationships with your supporters and partners is critical year-round. We’re including specific tips on how to do so here.
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By creating a shorter annual report, you can communicate about all of your priorities with your most important stakeholders, while saving your team time, effort and money. Here, we’re going to be sharing an (only four-page!) annual report we love. We’re pointing out specific things we love about it and how you can use this as an example for your own work!
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As communicators and leaders, we’re constantly having to put ourselves in other people’s shoes. At the heart of good communication is empathy—anticipating how our audience will receive information, and then customizing our approach based on that. I’m sharing my advice for how to do this here!
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Our country is in a reckoning. As leaders and communicators, it’s our responsibility to communicate—and, well, lead—during this time, all while processing our own emotions. That’s why here, we’re sharing resources, tips and strategies to help you communicate during this tumultuous time.
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Our hope for the holidays is that you find time to power down your big, beautiful brain long enough to enjoy a nap by the fire and enter 2021 equipped to incorporate self-care into your daily routines.
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