Transform your marketing from
passable to powerful.
The secret? Research.
Research gives you knowledge. Which gives you empathy. Empathy ensures successful messaging. Which, if you’re asking us, is the secret to...everything.
Because when you know exactly who you’re speaking to — and exactly what makes their eyes sparkle (or roll) — you’re halfway to the finish line.
And when you factor in details like which platforms your target audience can’t stay away from, and how they’re inclined to use them? You’re leaps ahead of your opposition — before you’ve even started the race.
But one thing about research is that it takes TIME. A lot of time. Which, let’s face it, is one thing you’re always running out of.
That's where we come in.
Introducing Forthright’s research services:
Do you need the data to make sure you’re running a thoughtful campaign? Feedback from clients or partners? The background to build effective messaging?
We can meet you where you are and make it all happen.
Maybe you’re wondering: what do we mean by “research,” anyway?
Research is how we organize and analyze the most important data for your cause. We ensure you can make informed decisions, market more confidently — and fast-track your goals.
Clients hire us to:
Lead focus groups
Conduct stakeholder interviews
Analyze existing data
Find and interpret peer-reviewed studies
And no matter how we’re helping a client with research,
the last step is always making meaning from the data
— so you have tangible action steps to move forward.
Here are a few examples of clients who hire us for research:
Organizations at a fork in the road with their outreach strategies. Good research means better choices.
Nonprofits kicking off a fresh campaign who want to make data-backed communications decisions.
Foundations giving our research services to their grantees — to help them make the most of an important grant.
Startups or small organizations who haven’t yet created a strategy backed by data, or have never really considered what’s important to their audience.
Groups experiencing new leadership or another big structural change. Research can jump start a new initiative and set you off in the best direction.
Why Forthright?
We’ve got extensive experience working with children and family-focused nonprofits and education organizations. We know where to go for the research, how to simplify all that complex data and make meaning from it — and how to put it into action. Which means not only will the research help you with your current initiatives, you’ll also have a store of valuable data to depend on long-term, too.
You want someone who’s experienced in….
Conducting meaningful in-person, online and phone-based interviews and research. Check.
Crafting policy campaigns — from individual testimonies to full strategies — based on client interviews and qualitative data. We’ve won.
Respectfully and thoughtfully interviewing families about challenging topics — including childhood trauma. We take this seriously.
Practicing human-centered, consent-based research and interviews. Always. (Ethics are vital in this type of work.)
And while fighting implicit biases and preconceived notions is a never-ending job, we’re committed to making sure any time we work with a family or students, we’re doing so in a way that makes them feel respected and empowered.
We’re always on the lookout for things that may unintentionally reinforce stereotypes and know how to avoid that in our work.
“Our Rowan-Salisbury marketing team worked with Forthright on everything from our strategy to creating a website, to producing videos and even a marketing brochure. One theme that shines throughout all of our work together is the thoughtful research they would bring to every project. The team consistently delivers the data behind every recommendation, ensuring every decision is grounded in research. It leads to results that exceed our expectations, every time. With the high quality of products produced, we definitely look forward to working with this extraordinary team again in the future.”
— Rita Foil,
Rowan-Salisbury Schools
(Public Information Officer)
