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3 tips to write the perfect graduation speech

Should I throw my cap? I don’t want to lose it, so maybe a gentle toss. Which hand do I accept my diploma with? I wonder where we’re going out to dinner after the ceremony?

These were all questions I had during my high school graduation. And with all of this running through my brain, I couldn’t, for the life of me, tell you who my graduation speaker was or what they said.

So how can you, as a superintendent (or the PIO writing this speech!), use your time at the podium to cut through the noise and make a difference as these graduates embark on the next phase of life? I’m sharing my top 3 tips to help you write a graduation speech that resonates with teens.

Comms tips for coalitions

Love them or hate them, we can all agree on one thing – coalitions Get. Things. Done. And all high-impact coalitions have at least one factor in common: they effectively communicate with their audiences at all stages of the coalition lifecycle.

At Forthright, we’ve worked with a number of coalition partners (some that are just starting up, and others that are well established.) We know that bringing the right communications strategy at the right time can help you have even greater impact. That’s why I’m sharing communications tips for every stage of your coalition!

How to reach families without internet

Reaching families without internet access isn’t a new challenge for communicators. As of last year, one in five households in America were unable to get online at home.

But in April, millions more families across the country are poised to lose their online access as the Affordable Connectivity Program funding runs out.

This could make reaching kids and families in your district or community more challenging. So today, I want to take a moment and share what we’ve learned about reaching and supporting offline families.

Communications is an act of love

In 2023, we fought politicians working to dismantle public education. We battled funding cuts that impact kids and families. We’ve had our hearts broken daily from escalating violence in Israel-Palestine, Sudan and Ukraine. We demanded paid family leave for all. We struggled to re-envision child care in America. We supported leaders who are exhausted and overwhelmed. Through it all, we’ve remained dedicated to dismantling structural oppression for children and their families.

Why clear writing is part of your equity journey

Easy-to-read messaging is kind. It helps your audiences understand your work and what you want them to know. On the flip side, when a message uses big words, acronyms and jargon, it is – by definition – exclusionary. Today, we’re sharing more about how we recommend approaching your messaging.

How to create messages that change the world

As experts who focus on messaging, we’re always advising our clients to make strategic choices about the information they share, the comparisons they make, and the words they use. Knowing more about framing can help you win campaigns, change hearts and minds, and move your work forward.

There are typically three framing scenarios that communicators face when leading a campaign. Let’s dive into them.

New Communications Director? Tips for how to thrive.

So you just landed a job as a communications director. Welcome to the big leagues, my friend! Whether you earned an internal promotion or you’re new to the organization, as someone who has stood in your shoes multiple times over the years, I’ve got a few tips to help you make the most out of your new role.

I’m concerned about the future of PR

As a PR firm founder, it’s my job to watch for macro-trends and patterns across our work. I’m keeping an eye on the big picture and constantly taking a pulse on the audiences (parents, school district administrators, child care providers, etc.) we frequently target through our work.

And honestly? I’m concerned.

3 steps to win your next nonprofit campaign

I grew up the middle child – not the first born, not the baby of the family. Yet I can confidently say that (as a future communicator) I was still the best at convincing our parents to do what I wanted.

My secret? Thinking about what was personally important to them…and then matching what I wanted with what they valued.

And that secret, my friend, is the entire secret to good communications.

The power of 1

It’s overwhelming out there, these days, eh? A flood of news. Constant notifications. According to recent health data from OnePoll, we’re all feeling overworked and exhausted.

So as changemakers, how do we break through the tired and overwhelmed in order to move our work forward?

The answer is simple:

One.

Stop doing this after a crisis.

I’ve scrolled past endless LinkedIn posts, tweets and Facebook comments these past few weeks -- all with the same sentiment. What we’re living through now isn’t acceptable, and we want it to be different.

Here’s the communication problem with the “something must change” posts: they unintentionally perpetuate the idea that the problems we face are too big.

How to get policymakers to actually hear you

We know your work – all of our work – is directly impacted by recent tragedies and crises. Dallas, Buffalo, Laguna Woods, Uvalde. The formula crisis, attacks on necessary equity efforts in our schools and child care shortages. These all signal the need for a major revolution.

So what do we want? Long-term, sustainable policy change to help our children and families thrive. When do we want it? NOW. (I mean, years ago, really.)

So that’s what we’re focused on today. We reviewed more than 10 peer-reviewed journal articles, book excerpts and research studies (in addition to years of experience working with policymakers!) to ensure that you have what you need to succeed in your advocacy.

3 tips for communicating tough topics

When talking about big issues that aren’t disappearing anytime soon, relying on sentimental language, grim details, or an instinctually emotional reaction from audiences can actually do more harm than good. Here are three things to think about when communicating about tough topics.

Three questions to ask before chiming in — or logging out

When Jon Jon served as Forthright’s social media strategist, his wise counsel about how and when to use our voice on national issues was a guiding beacon for us. Today, Jon Jon joins us for special projects like this one – helping you decide if, when and how to chime in on Big Conversations.

How to write clearly.

The way we process information in a crisis – like, you know, an ongoing pandemic and wartime – is different. Right now, our attention spans are shorter, and we’re more forgetful, too.

This means that to best serve our audiences, we need to focus on delivering information as clearly as possible.

The key to this clarity? Breaking it up!

3 storytelling tips

Forthright founder Katie recently sat down with Elana Leoni, founder of Leoni Consulting Group, to chat about this exact topic: the power of storytelling.

We’re sharing a few key takeaways from the conversation here. (Or, listen to their podcast convo here!)

Creativity break! 3 fresh ideas for your '22 annual report

Different year, same annual report. Do you find yourself having similar thoughts as you launch your 2022 annual report process? If you do, you’re not alone–we’ve heard this sentiment from communicators across the country.

Why I'm proud to be one of Forbes Next 1000

On Day 1, I decided Forthright would have a focused niche in the child and family space, which meant the teammates who joined me would need to be rockstar caliber. Every single teammate would need to have an extensive background in the issues facing our kids and families today—from early childhood education to teacher professional development to youth mental health.

About Forthright, Most PopularKatie Test DavisJanuary 12, 2022nonprofit, education

Our #1 favorite messaging trick...

In many communications initiatives, you just KNOW your target audience is going to find fault with your campaign. They are going to have questions, concerns or downright oppose your work.

Once you explain your vision, they’ll say “what I’m worried about is...” and launch into why they don’t support you. What comes after the “what I’m worried about...” is the concern—in other words, the challenge you need to overcome to gain your opposition’s support.

PART ONE: What to do when your communications director quits

Americans are quitting their jobs at a record rate. Korn Ferry calls it an “unprecedented string of walkouts”. News headlines nicknamed it “the great resignation.” However you describe it, the employee turnover in every industry, including ours, is so real right now.

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Smart communication strategies for organizations that love kids.