core messaging — Nonprofit Communications & PR Firm | Nonprofit Marketing Agency | Forthright Advising

In times of mistrust, it’s time to call in the reinforcements and boost your trusted messenger game.

Messengers are the people who influence your target audiences. They can support your work in a variety of ways – from sharing your posts on social media, to posting about your programs on their neighborhood listservs to sponsoring your programs.

Trusted messengers are people, or groups of people, your audiences are most likely to listen to. We’re sharing more strategies to harness their power in this blog.

Brand/Materials Creation, Most Popular, Writing and Messaging, Communications CampaignsEmily SwartzlanderApril 16, 2025trust, messengers, trusted messengers, messaging, audience research, core messaging, audiences, know your audience, finding the right messenger, identifying the best messenger

4 Research-backed Tips to Crafting Motivating Stories

By making storytelling an integral part of your communications, you can build strong relationships with your community, funders and partners. And, you can highlight stories across any channel—sharing them on social media, incorporating story call outs in your annual report or including them when pitching media contacts. Check out our four research-backed tips (and examples) for effective storytelling.

School District Marketing, Nonprofit Communications, Most Popular, Brand/Materials Creation, Storytelling, Communications CampaignsNiki JuhaszApril 15, 2021communication, core messaging, communications tips

Are you harnessing the power of video?

Even before staying at home became the new normal, video was a top marketing trend. And a recent Nielsen report showed that adults spent at least 35 minutes per day watching video on phones, tablets, or computers.

You can capture some of these eyes by incorporating video into your upcoming communication campaigns.

Nonprofit Communications, Brand/Materials Creation, Digital and Social Media, Communications Campaigns, StorytellingKatie Test DavisApril 15, 2021communication, core messaging, communications tips, video

How to Talk Through the Media to Your Target Audiences

When I work with a team to prepare for a media engagement, I always ask one question: what message do YOU want your audiences to walk away with after they read, watch or listen to your interview? There are easy tactics you can practice to conquer the art of interviews.

Writing and Messaging, Most Popular, Media RelationsNiki JuhaszApril 15, 2021communication, core messaging, communications tips

Why No One is Listening

We’ve heard from many of you that you’re struggling to break through the noise and that your audiences “just aren’t getting it.” You’re not alone. Right now, our brains are busy juggling uncertainty, stress and anxiety. That’s why we’re sharing two tips to help you reach your audiences.

Nonprofit Communications, Most Popular, Storytelling, Writing and Messaging, Communications CampaignsKatie Test DavisOctober 15, 2020core messaging, messaging, crisis communications

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