I’m not the first person to tell you that more change is coming.
We need to take all the skills we’ve developed over the past few years and be nimble.
Right now, we’re telling most of our clients to create a three-month communications plan instead of an annual plan.
Simplify by breaking the work into quarters and be honest about what’s realistic with your capacity.
Here’s how to make it happen.
Read MorePolitical transitions can feel like drinking from a firehose. Headlines spark fear, social feeds rile people up, and your team looks to leadership wondering: should we say something about this?
Over the next few months, the noise is only going to get louder and louder.
But here's the thing – you can’t sprint against the wind for months or years at a time.
And you definitely can't let each bill proposal or sound bite throw your communications strategy out of whack and put your team on the defensive line.
Here are three tips to prevent your team from living in reaction mode for the next year (or four).
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