We know that right now, the families you serve, the partners you need, the funders you want to attract and the policymakers who need to know your work have completely changed how they use the internet.
The way they use conversational search on platforms like ChatGPT, Google's AI Overviews, and Gemini means we simply need to make sure your organization is the trusted AI citation your audiences find.
Read MoreToday, it isn’t good enough to just throw your information up on the web and make sure it has the keywords you know your audience searches for.
Instead, you need to intentionally lay out information so that it appears in AI search summaries (like Google's AI overviews) and comes up in the right AI search answers. Recent research from UPCEA shows generative AI tools like ChatGPT, Gemini and Google's AI Overviews shape how people gather information, verify details and form opinions.
You pour massive energy into creating beautiful, data-rich resources for your campaigns. It’s heartbreaking when those tools do not reach the families and policymakers who need them most.
So… let’s fix that, shall we?
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