We know that right now, the families you serve, the partners you need, the funders you want to attract and the policymakers who need to know your work have completely changed how they use the internet.
The way they use conversational search on platforms like ChatGPT, Google's AI Overviews, and Gemini means we simply need to make sure your organization is the trusted AI citation your audiences find.
Read MoreMy cats have me trained.
Yeah, you read that right.
THEY trained ME.
Are we suckers? Oh, absolutely. No question.
Yet, there are some very solid communications lessons to be learned from being a human… trained by… a cat. Here’s what we can all learn.
Read MoreAn organization (yours, in fact) needs a succinct and centralized set of messages that say what the organization does and how you do it.
When done well, core messages are data-backed ways to describe your work that everyone uses when they talk about your organization.
They typically tell a cohesive story about your organization. You’ll want them to include why you exist (what needs are you fulfilling?), what your mission and vision are, and how you accomplish them.
We’re sharing more about core messaging and how to get it right here.
Read More
