I’ve had clients tell me that they’re nervous to do live television appearances or even speak with a reporter. “What if they ask me something I don’t know the answer to?” they ask us, dread in their voices. “What if they ask me about something I don’t want to talk about?”
Well, friends, you don’t need to be nervous, you just need to pivot.
Read MoreHonest question: How full is your inbox right now? Has it reached hundreds of unread emails yet? In the days leading up to the first day of school, it is totally normal to have an overwhelming amount of information thrown at you.
Buried in many inboxes are great story “nuggets” that deserve to be told. Maybe it is the student who learned to love science during the fun summer camp she took. Maybe it is a teacher who is bursting with fun, new blended learning ideas to engage his social studies class after the professional development session he attended in July.
Read MoreI grew up the middle child – not the first born, not the baby of the family. Yet I can confidently say that (as a future communicator) I was still the best at convincing our parents to do what I wanted.
My secret? Thinking about what was personally important to them…and then matching what I wanted with what they valued.
And that secret, my friend, is the entire secret to good communications.
Read MoreIt’s overwhelming out there, these days, eh? A flood of news. Constant notifications. According to recent health data from OnePoll, we’re all feeling overworked and exhausted.
So as changemakers, how do we break through the tired and overwhelmed in order to move our work forward?
The answer is simple:
One.
Read MoreThe teacher who knows how to make calculus interesting. The coach who took her team to state championships three times in the past five years. That team member – the perfect team member for your district – is out there. And they are job searching, seeking the perfect district for them.
But the competition is fierce. Here’s how your district can stand out in a crowded job market for educators.
Read MoreWe’ve all heard the phrase a picture is worth a thousand words. And that’s true – but in marketing and advocacy, the images aren’t just about the pictures themselves and the words they represent. They are also about the feelings they evoke and the narratives they help shape.
Read MoreWhen it comes to storytelling, you’re already sold. You know stories about your work help demonstrate your organization’s impact in a personal, relatable way.
Now, it’s on to actually telling the stories. That starts with interviews. And this – this is the step when even seasoned communications professionals can get a little nervous. From how to ensure you’re getting consent to asking questions in a respectful way, it can be a little tricky!
Here’s Forthright’s true-blue formula for asking for initial consent and asking questions.
Read MoreForthright Senior Advisor Ashley Peterson-DeLuca dug into the research about how our inbox-reading behavior changed during and after the pandemic. Check out her email marketing tips to make sure you’re following up-to-date practices.
Read MoreThe way we process information in a crisis – like, you know, an ongoing pandemic and wartime – is different. Right now, our attention spans are shorter, and we’re more forgetful, too.
This means that to best serve our audiences, we need to focus on delivering information as clearly as possible.
The key to this clarity? Breaking it up!
Read MoreI recently chatted with a central office staff member who was headed to one of her district’s elementary schools…to teach for the day. She shared that in the past year, everyone from the superintendent to school nutrition workers have filled in in the classroom.
As the national teacher shortage rages on, more and more districts are struggling to hire talented team members. As a matter of fact, a recent Gallup poll showed that 61 percent of superintendents strongly agree that recruiting talented teachers is a major challenge.
That’s why today, we’re sharing tips to help your district market your open positions so you can hire the right teachers for your district.
Read MoreBy showing your community how you’re spending the federal funds and how you’re helping students learn during uncertain times, you can build trust and important relationships in your district. Here are four easy ideas.
Read MoreThrough her work with district Public Information Officers throughout the pandemic, Forthright senior advisor Lauren knows the challenges districts are facing. Today, she’s sharing a few key tips for how to reach parents amidst the chaos, with the end goal of increasing your enrollment numbers.
Read MoreWe, as the smart, amazing people who work on behalf of families and children, are no longer going to spend our precious time on projects that don’t have a proven return on that time investment.
Instead, we’re going to ruthlessly prioritize, and that begins by deciding what we’re going to say no to.
To make saying no as easy as possible, the Forthright team created a new quiz tool to help nonprofit professionals like you figure out what to take off their list.
Read MoreWhen we were thinking about what school leaders like you could use for the holidays, the first thing that came to mind was a big belly laugh.
You’ve endured a doozy during the past two years, and beyond napping, endless hot chocolate and a break from scrolling Twitter, we figured you could use a little bit of lolz.
And what’s sillier than ugly holiday sweaters?
Read MoreThe massive influx of federal funds meant to help schools recover from COVID-19’s effects—known as ESSER funding—is a lifeline for districts. But, as any seasoned public employee knows…there’s no such thing as free money. The ESSER III funds come with a few strings attached.
Read MoreNow more than ever, it’s time to invest in our principals, our assistant principals, our front desk staff and everyone in a school who communicates with parents. Our school-based communicators deserve thoughtful leadership from our district offices, clear expectations about communications and the tools they need to do a good job.
Read MoreIn many communications initiatives, you just KNOW your target audience is going to find fault with your campaign. They are going to have questions, concerns or downright oppose your work.
Once you explain your vision, they’ll say “what I’m worried about is...” and launch into why they don’t support you. What comes after the “what I’m worried about...” is the concern—in other words, the challenge you need to overcome to gain your opposition’s support.
Read MoreAmericans are quitting their jobs at a record rate. Korn Ferry calls it an “unprecedented string of walkouts”. News headlines nicknamed it “the great resignation.” However you describe it, the employee turnover in every industry, including ours, is so real right now.
Read MoreAs the seasons change, we’re all craving a bit of new. Here are a few things to think about as you hit refresh on your social media marketing plan for the rest of the year.
Read MoreAs communicators, our job is to get really great at both push and pull communications, because our audiences need and deserve both.
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