We’re sharing the freshest data about how people are consuming news in 2023, so you can ensure your information gets in front of your target audiences, even while they’re sunning themselves at the beach.
Twitter has made its intentions clear: to keep your feeds free and clear of this kind of “disruptive,” duplicative posting.
We waited a beat to see how this rule was playing out in our feeds, the algorithm and in our partners’ social strategies. Here's what *we know* this means so far for all of us and our Twitter experiences.
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We’ve all heard the phrase a picture is worth a thousand words. And that’s true – but in marketing and advocacy, the images aren’t just about the pictures themselves and the words they represent. They are also about the feelings they evoke and the narratives they help shape.
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When Jon Jon served as Forthright’s social media strategist, his wise counsel about how and when to use our voice on national issues was a guiding beacon for us. Today, Jon Jon joins us for special projects like this one – helping you decide if, when and how to chime in on Big Conversations.
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Forthright Senior Advisor Ashley Peterson-DeLuca dug into the research about how our inbox-reading behavior changed during and after the pandemic. Check out her email marketing tips to make sure you’re following up-to-date practices.
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You have 20 tabs open.
You’ve got your phone in one hand, scrolling through your feeds, while you’re checking your emails on your laptop.
You’re wondering what hashtag you should use.
Put down your phone. Close those tabs. Resist the trending hashtag.
We’re always being told more is better. More social media outlets, more messaging, more fries, more EVERYTHING. But here’s the thing: that’s a lie (with the exception of the fries part.)
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As the seasons change, we’re all craving a bit of new. Here are a few things to think about as you hit refresh on your social media marketing plan for the rest of the year.
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As communicators, our job is to get really great at both push and pull communications, because our audiences need and deserve both.
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Plummeting public school enrollment numbers are keeping educators up at night nationwide. That’s why Forthright Senior Advisor Ashley Peterson-DeLuca is sharing strategies for how to build strong relationships with families all year-round.
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The good news is, tracking engagement (and building measurable goals) doesn’t have to be hard. That’s why today, we’re sharing our tips for the two key metrics you should always track on social media.
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Summer will be here before we know it. And as you’re saying goodbye to a challenging spring and even tougher school year, here are the three things you should consider doing with your summer break.
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Even before staying at home became the new normal, video was a top marketing trend. And a recent Nielsen report showed that adults spent at least 35 minutes per day watching video on phones, tablets, or computers.
You can capture some of these eyes by incorporating video into your upcoming communication campaigns.
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Search Engine Optimization (SEO) is a vast and seemingly endless topic. But, with more than half of all web visits coming from unpaid search, SEO—which helps make your website easier to find for people—is an important strategy for every organization. So, in typical Forthright fashion, we’ve done the research so you don’t have to. Here are your “must knows!”
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Customizing your social media is one of the best ways to speak directly to your audience. We’re including step-by-step instructions on how you can ensure your social media posts are helping you accomplish your goals in our blog. (And we’ve created a free, printable worksheet just for you.)
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We don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.
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In our 2019 Client Survey, our clients asked for more information on search engine optimization—also known as SEO. To get the scoop, we sat down with education SEO expert Jenny Munn.
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Winter break can be a great time for public school districts to communicate with parents. Here are three tips to get you started…
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Evergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.
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