How do you make sure you’re targeting the right people? Friend, let me introduce you to a classic concept called powermapping. Organizations have been successfully using this tested tool for years!
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Whenever we’re working on big announcement launches for clients—be it a new advocacy campaign, a report or fresh research—we specifically avoid launching during the last few weeks of August and early September.
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As communicators, our job is to get really great at both push and pull communications, because our audiences need and deserve both.
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Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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Plummeting public school enrollment numbers are keeping educators up at night nationwide. That’s why Forthright Senior Advisor Ashley Peterson-DeLuca is sharing strategies for how to build strong relationships with families all year-round.
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Nobody believes in the importance of your work like you do, and with a few smart strategies, your commitment can be beautifully expressed with big time results.
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As we approach graduation season, I know many of you are planning speeches, from drafting your own to ghostwriting for your district’s leadership. We’re sharing a few tips to help you along the way!
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By making storytelling an integral part of your communications, you can build strong relationships with your community, funders and partners. And, you can highlight stories across any channel—sharing them on social media, incorporating story call outs in your annual report or including them when pitching media contacts. Check out our four research-backed tips (and examples) for effective storytelling.
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When I work with a team to prepare for a media engagement, I always ask one question: what message do YOU want your audiences to walk away with after they read, watch or listen to your interview? There are easy tactics you can practice to conquer the art of interviews.
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Student enrollment is declining across grades, partly because of COVID-19 and increased concerns. That’s why we’re sharing tips to help you—the leaders and communicators in charge of enrollment—create an evidence-based enrollment campaign for the 2021-22 school year that directly addresses parents’ concerns.
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As communicators and leaders, we’re constantly having to put ourselves in other people’s shoes. At the heart of good communication is empathy—anticipating how our audience will receive information, and then customizing our approach based on that. I’m sharing my advice for how to do this here!
Read More![Your Crisis Communications Guide [Updated May 2022]](https://images.squarespace-cdn.com/content/v1/5ce400d312290e0001d5a4c8/1680211429566-WFAEYCVRC5G45X0LTVDL/91.jpg)
Our country is in a reckoning. As leaders and communicators, it’s our responsibility to communicate—and, well, lead—during this time, all while processing our own emotions. That’s why here, we’re sharing resources, tips and strategies to help you communicate during this tumultuous time.
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We’ve heard from many of you that you’re struggling to break through the noise and that your audiences “just aren’t getting it.” You’re not alone. Right now, our brains are busy juggling uncertainty, stress and anxiety. That’s why we’re sharing two tips to help you reach your audiences.
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As our clients know, when we’re billing hourly on a project, we charge more for work requested to be performed outside of our business hours. We’re upfront and transparent about it from the beginning of the relationship. Let’s talk about why we do it.
Read More![Six of Our Favorite Tools for Adding Equity Into Your Communications Planning [Updated March 2021]](https://images.squarespace-cdn.com/content/v1/5ce400d312290e0001d5a4c8/1680211000883-VMTOJDPNSBQII12EHSW8/103.jpg)
Long-term and strategic plans are a critical place to mitigate bias, ensure that we're preventing unanticipated outcomes and being intentional in our outreach efforts. Here are three tools that we love using in our work with clients to ensure our work does the most good possible.
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As communicators, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why. That’s why we’re sharing why readability is important, what readability score writers should aim for, how to simplify complex messaging and how to use Microsoft Word to test readability through our blog and free PDF download.
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Writing the perfect pitch—and building reporter relationships—can be tricky, so we’ve created a pitching checklist just for you!
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Focusing your limited time and resources on those who would mean the most to your organization makes sense AND helps you accomplish your goals.
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