Posts tagged storytelling best practices
Storytelling for Advocates: 2 Ways to Empower Your Leaders

A couple of weeks ago, Zoe and I presented at the Pennsylvania Family Leadership conference. They invited us to speak about the power of storytelling. We walked through how storytelling can make a difference, best practices for setting up (or expanding!) a storytelling program and how to create smart storytelling practices. 

We focused on how to ensure family leaders have what they need to succeed in storytelling. One family leader mentioned that while she has shared her story dozens of times, only one nonprofit ever truly prepared her. 

That’s why I’m sharing some of our tips below! 

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Why I’ve got LFG energy

I’ve heard many experts compare the first few months of 2025 to the first few months of the COVID pandemic. People are feeling unsure, overwhelmed, confused and paralyzed. (That’s by design, by the way.) Yet, we learned during COVID that pausing your outreach and communications work is the wrong choice. 

While we may need to shift our work – to change it to meet the moment – coming to a standstill is ultimately harmful for our communities. Here’s what you should do next.

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