Storytelling for Advocates: 2 Ways to Empower Your Leaders

A couple of weeks ago, Zoe and I presented at the Pennsylvania Family Leadership conference. They invited us to speak about the power of storytelling. We walked through how storytelling can make a difference, best practices for setting up (or expanding!) a storytelling program and how to create smart storytelling practices.

We focused on how to ensure family leaders have what they need to succeed in storytelling. One family leader mentioned that while she has shared her story dozens of times, only one nonprofit ever truly prepared her.

That’s why I’m sharing some of our tips below!

Communications Campaigns, Nonprofit Communications, School District Marketing, StorytellingNiki JuhaszApril 22, 2026Nonprofit storytelling, advocacy communications, family leadership, storytelling best practices, advocacy training, building a quote bank, empowering community leaders, policy change strategy, authentic video content, nonprofit capacity building, speaker preparation checklist, lived experience advocacy

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