Posts tagged nonprofit public relations
Nonprofit Form 990 Public Records: A Guide for Communicators

I am really good at communication. I am TERRIBAD at math. 

Accounting, even for my own business, takes A LOT of focus and explanations for me to understand. My eyes glaze over at spreadsheets. 

I’m telling you this so you believe me when I say that if I’m writing you an entire email about a tax form, it is directly relevant to your communications.

I don’t just dilly dally in tax forms for funsies. No ma’am, no way. But times they are a-changin, and as communicators, we need to tap into the 990 game. 

But let’s start at the beginning, shall we?

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How big should your comms team be?

Here’s a conversation I’ve had many times throughout my career: 

🙋Executive director: How big should my communications team be?

🤔Me: Well… that depends. How much of your mission relies on convincing people to take action?

We’ve seen it all: 10+ person communications teams, and one part-time person communications teams. A one-person shop could be perfect for some organizations, while others need the full comms squad. Here are the key points to consider as you decide how to invest in YOUR headcount.

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