Something felt off… I was reading the latest newsletter from a health group I’ve admired for years. While I’ve always felt connected to the leader whose expert voice I trust, this time, her voice was gone.

The warmth and personality were replaced by sentences that felt a little too perfect, a little… familiar. It was the unmistakable voice of careless AI.

That icky feeling was a reminder: When our writing sounds like it could have been written by anyone, our audiences lose connection.  

By blindly accepting AI-created drafts, we risk creating "workslop," or low-quality, generic content that does more than just waste time. It leads to a boring, indistinguishable voice that erodes the trust you've worked so hard to build.

Listen, I’m obsessed with AI. It’s a magical assistant that can make our work smarter.  (For me, the excitement is in the everyday partnership. Summarize things! Tell me I’m wrong! Make my project plan more flexible!)

✨ But when it comes to content, it’s humans who have that good, good sparkle. ✨

Think of it this way: if any organization could say it that way, then you shouldn't say it all.

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