Posts tagged brand refresh
After 5+ rebrands, I’ve noticed a pattern…
After 5+ rebrands, I’ve noticed a pattern…

In the same way you wouldn't wear pajamas to a keynote speech, an outdated brand can undermine your organization’s credibility. As we enter the new year, it’s time to ensure your visuals – from fonts and colors to photography – match the heart of your mission.

In this post, you’ll learn about:

  • The Trust Gap: Why outdated visuals make stakeholders wary of your message.

  • The Brand Audit: 7 critical questions to determine if you need a refresh.

  • Refresh vs. Rebrand: How to decide between a full visual overhaul (like our work with Positive Childhood Alliance NC) or high-impact small updates.

  • 45-Minute Team Checklist: A step-by-step guide for your next communications meeting to audit your materials and prioritize updates for 2026.

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Brand/Materials Creation, Nonprofit Communications, School District MarketingKatie Test Davisbrand refresh, visual identity, nonprofit marketing, brand audit, communications strategy, rebranding tips, graphic design for nonprofits, how to know if your brand is outdated, brand refresh vs rebranding, building trust through visual storytelling, nonprofit brand consistency guide, 2026 visual branding trends, how to conduct a brand audit for your team, impact of professional photography on brand trust
Make hiring your easiest task in 2026
Make hiring your easiest task in 2026

It’s officially mid-January. You have your 2026 strategic plan ready. You have big goals for the children and families you serve. You can see the path forward. 

But a vision is only as good as the people who execute it.

As a founder, I know the specific dread of looking at an ambitious plan and realizing you don't have the person-power to make it all happen. You want to launch that new campaign, or maybe you want to deepen relationships with donors. But when a critical communications role is empty, those big ideas stay on the shelf.

The reality is you don't have time to pause your mission. And you definitely don't have time to sort through hundreds of resumes to find the right person to help.

You need a partner who just gets it.

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Nonprofit Communications, Hiring and PeopleKatie Test Davisbrand refresh, nonprofit hiring, communications search, mission alignment, executive search, G.U.I.D.E. method, communications director, capacity building, equity