I’ve heard it so often throughout my career: an organization that works with children and families is getting ready to launch a big initiative “just in time for Back to School!” 

Eek. 

Whenever we’re working on big announcement launches for clients — be it a new advocacy campaign, a report or fresh research — we specifically avoid launching during the last few weeks of August and early September. 

Why? 

Because the already-crowded media market gets so much worse for our clients during back-to-school season. Every organization and their brother, mother and sister is putting out news, striving to get that front-page placement or attention for their work. 

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The average lifespan of a website is 2 years and 7 months, according to OrbitMedia. 

Which probably makes you wonder…When was the last time you updated your organization’s website? 

My guess is that it’s been longer than 2 years. 

Is it time for a website update or redesign? Maybe. 

Here’s how to tell. 

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