If you’ve ever been a Forthright client, you’ve probably heard us say this a million times: “You don’t talk TO the media, you talk THROUGH the media!” While we value journalists for all they do, a simple conversation with an individual reporter rarely accomplishes an organization's end goal. That’s why we’re sharing our favorite rule for successful media relations!
Read MoreWhen I work with a team to prepare for a media engagement, I always ask one question: what message do YOU want your audiences to walk away with after they read, watch or listen to your interview? There are easy tactics you can practice to conquer the art of interviews.
Read MoreMedia monitoring tools scour the internet for you and send you email alerts when the search terms you’re interested in are mentioned in the media. Here are our recommendations for the best (free) tools to use, along with a step-by-step guide for getting started!
Read MoreWe don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.
Read MoreWriting the perfect pitch—and building reporter relationships—can be tricky, so we’ve created a pitching checklist just for you!
Read MoreWe share four tips to ensure that when you reach out to a reporter, they respond.
Read MoreEvergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.
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