Posts in Brand/Materials Creation
Six of Our Favorite Tools for Adding Equity Into Your Communications Planning [Updated March 2021]
Six of Our Favorite Tools for Adding Equity Into Your Communications Planning [Updated March 2021]

Long-term and strategic plans are a critical place to mitigate bias, ensure that we're preventing unanticipated outcomes and being intentional in our outreach efforts. Here are three tools that we love using in our work with clients to ensure our work does the most good possible.

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Most Popular, Accessibility, Brand/Materials Creation, Writing and Messaging, Nonprofit Communications, Hiring and PeopleKatie Test Davisequity
How to Simplify Complex Messaging for Your Community
How to Simplify Complex Messaging for Your Community

As communicators, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why. That’s why we’re sharing why readability is important, what readability score writers should aim for, how to simplify complex messaging and how to use Microsoft Word to test readability through our blog and free PDF download.

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School District Marketing, Nonprofit Communications, Accessibility, Brand/Materials Creation, Most Popular, Writing and MessagingKatie Test Davisreadability, messaging, writing tips
Behind the Scenes: The First 3 Questions We Ask Any New Client
Behind the Scenes: The First 3 Questions We Ask Any New Client

We’ve ALL had to adjust to our new reality—and in many cases, that means hitting reset on a campaign to ensure we’re focusing on what’s most important to our target audiences and clients RIGHT NOW, building messaging to meet their needs and moving our priorities forward. That’s why today, we’re taking you behind-the-scenes by revealing the first three questions we ask at the start of any new project. (Or when recalibrating.)

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Nonprofit Communications, Brand/Materials Creation, Communications CampaignsKatie Test Davisproject management, campaigns, communication
A 95 Percent Open Rate? Why Texting Should Be in Your PR Toolbox.
A 95 Percent Open Rate? Why Texting Should Be in Your PR Toolbox.

The average email open rate ranges between 15-25 percent. SMS messages are opened more than 95 percent of the time. That’s a crazy stat! Forthright team member Lauren breaks down why texting is a critical communications tool—now more than ever.

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School District Marketing, Nonprofit Communications, Brand/Materials Creation, Communications Campaigns, AccessibilityForthright Advisingtexting, crisis communication, tips
What Do Evergreens Have to do with Marketing?
What Do Evergreens Have to do with Marketing?

Evergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.

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School District Marketing, Nonprofit Communications, Brand/Materials Creation, Digital and Social Media, Writing and Messaging, Media Relations, StorytellingKatie Test Davismarketing, content marketing, evergreen content, facebook, twitter, tips, nonprofit, best practices, holidays