Posts tagged setting communications goals
Convince your leadership to love comms

Too often, an organization’s communications team is buried several levels removed from the leadership team. We’ve seen it all: the comms teams nestled in Development, over in Policy, part of IT, or even reporting to Finance and HR. As someone who has been both a C-suite exec AND a comms director, I get it. Today, I’m using both these experiences to share how to build two-way trust when it comes to communication-centric tasks.

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Are you a comms team of 1?

Look, I get it. It’s absolutely not easy being a solo communications shop – you’re the one who writes the tweets AND dreams up the strategic communications plan. You’re over there photographing an event AND coordinating the reporter interviews. If you’re the only communicator in your organization, you deserve a round of applause. Today, I’m sharing four tips for solo communicators based on what we’ve learned through our work across more than 30+ one-person comms shops.

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