how to write for your audience — Nonprofit Communications & PR Firm | Nonprofit Marketing Agency | Forthright Advising

I have a friend who cares deeply – and I mean deeply – about college football. Despite graduating from a huge football school myself (War Eagle), I…do not. If you only have those facts, you may think we don’t have much in common on fall weekends. However, if you dig a little deeper, you find a shared value: we both love being outdoors. On many a weekend, you can find us sitting *outside* with the games on a big screen, enjoying the sun. Everyone’s happy. The key takeaway? If you try hard enough, you can find something in common with – a shared value – with your most important target audiences.

Nonprofit Communications, Communications Campaigns, Writing and MessagingNiki JuhaszJanuary 4, 2024target audience, targeted messaging, shared values, campaign messaging, clear communication, how to write for your audience

3 secrets for simple writing

When you’re used to writing emails, white papers and journal articles for your peers and colleagues, it can be really hard to switch up your writing style and draft something easy to read for a different audience. What if I told you that it doesn’t have to be that way? With a little bit of effort, and some “tricks of the trade,” I know you can create high-quality materials that are easy to read. Here’s how…

Nonprofit Communications, Writing and Messaging, AccessibilityKatie Test DavisSeptember 5, 2023nonprofit campaigns, writing tips, how to write for your audience, writing for families, simple writing, writing best practices, how to edit your own writing, simplify your messaging, writing for accessibility

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