A couple of weeks ago, I put on my voting shirt (yes, I have one) and headed to vote in Virginia’s special election.
Leading up to the vote, I got So. Many. Campaign. Messages.
The problem? Most of them were unconvincing. It made me think about just how important special elections and bond campaigns are.
That’s why today, I’m sharing best practices about what’s working right now for special elections and bond campaigns.
Read MoreI have a friend who cares deeply – and I mean deeply – about college football. Despite graduating from a huge football school myself (War Eagle), I…do not. If you only have those facts, you may think we don’t have much in common on fall weekends. However, if you dig a little deeper, you find a shared value: we both love being outdoors. On many a weekend, you can find us sitting *outside* with the games on a big screen, enjoying the sun. Everyone’s happy. The key takeaway? If you try hard enough, you can find something in common with – a shared value – with your most important target audiences.
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