An organization (yours, in fact) needs a succinct and centralized set of messages that say what the organization does and how you do it.
When done well, core messages are data-backed ways to describe your work that everyone uses when they talk about your organization.
They typically tell a cohesive story about your organization. You’ll want them to include why you exist (what needs are you fulfilling?), what your mission and vision are, and how you accomplish them.
We’re sharing more about core messaging and how to get it right here.
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