Unlock your advocacy role
Written by katie test davis
Deepa has supported and led social justice work for over two decades with a focus on immigrant communities. Currently, she is the Senior Director of Strategic Initiatives at Building Movement Project where she develops programs and narratives on solidarity and social movements.
Figuring out where you fit as an advocate – and how you can make the most positive impact – can be tough, especially when things are changing. Every. Single. Day.
We see this challenge, and we simply say: Game on.
That’s why I recently interviewed author, lawyer and activist Deepa Iyer. Deepa is the brilliant mind behind the Social Change Ecosystem Map (pictured above).
This tool helps you (and your organization) find your place in the justice and equity-focused movements we work within every day.
During our conversation, Deepa shared how to find your footing in turbulent times.
We’re including Deepa’s thoughts (from her point of view!) below.
introducing the social change ecosystem map
I developed the framework in 2017, during another time of uncertainty and overwhelm. Like so many others, I felt like I was on a seesaw, going from numbness to outrage day to day, asking, "What do we do?"
I did a lot of thinking and research, drawing on movements and coalitions, lessons from elders and historical context. This framework is the result.
how to use the map
First and foremost, the map will help you clarify what role you can play to become a more powerful advocate right now – along with who you can collaborate with to create a winning team.
It works for individuals and organizations, from nonprofits and foundations to policy influencers and advocates.
For example, an individual might use the map when determining how to advocate around early childhood. They could decide they’ll make the most impact as a Builder, creating a program to serve young kids and their families. Or as a Storyteller, documenting community needs – and showing funders why they should invest in this work now.
Organizations can use it to assess their role in a particular moment, too. Sometimes, nonprofits and foundations need to be Disruptors, shaking up the status quo. Other times, they might be Healers, bringing people together during a time when many people feel alone and attacked.
It’s also a great way to determine gaps and overlaps [when working in groups with similar organizations].
For example, coalitions can map themselves to see where roles are duplicated or where gaps exist. We often find lots of Visionaries and Builders in coalitions, but maybe no Storytellers or Weavers. The map helps organizations see where they might step back, step into a different role or identify who else needs to be brought in.
using the map when our values are under attack
When a core principle like equity comes under attack, it doesn't mean we abandon it. Instead, we ask: How do we hold onto this value now?
For example, perhaps we lean into our roles as Storytellers to show why equity is vital, using research, data and community stories to illustrate disparities. Or maybe we decide that as an organization, it’s time to embrace our role as a Disruptor – publicly challenging the notion that equity is controversial.
In some cases, this means choosing and playing different roles suited to the current landscape. This step depends on your organization’s risk assessments and capacity, of course.
As you work through the map, remember that the roles complement each other. For example, a Builder who is creating programs needs connection to a Visionary who reminds them of the bigger 'why' – the ultimate goal we're striving for. Both benefit from working with Experimenters, who try new ideas and approaches.
advocating in a quickly changing environment
We're in an unprecedented, destabilizing moment. Institutions that uphold equity and justice are under attack. Funding is unpredictable. Many leaders and organizations experience trauma responses – freezing, fighting, avoiding. It’s important to recognize that.
This framework can be useful here.
First, get a clear-eyed view of the landscape.
Second, re-anchor in your core values – they don't need to shift with political winds.
Third, ask what your communities and partners need from you.
Then, I recommend using the map at least quarterly as a pulse check, asking:
What roles have we played?
How have we supported our ecosystem?
Where can we grow?
It's also useful when launching a new campaign or program to define the intended role upfront – are we Builders, Weavers, etc.?
explore the social change ecosystem map
Ready to explore where you or your organization fits?
Visit the Social Change Map website: socialchangemap.com.
Deepen your understanding with the Workbook.
Share the concepts with younger generations using the Children's Picture Book
Friends, in times of uncertainty, clarity on our role and connection to others can be grounding and empowering.
I hope Deepa’s insights have encouraged you to think about how you and your organization can identify your specific role in order to create sustainable, effective change.
