Posts tagged save foundation team time
How to get people to remember your message
How to get people to remember your message

We all have our favorite stats. (Okay, maybe not all of us. But at Forthright, we have our favorite stats. We’re nerds.) One of mine is about what it takes for people to REALLY remember your message. It’s called the Marketing Rule of Seven, and it’s pretty simple. 

A person has to see or hear a message about seven times before it starts to resonate. Add to this number (say… 14 times) if your topic is particularly tricky, such as infant mental health or adolescent brain development. 

The key to the Marketing Rule of Seven is twofold: 

  1. Using the same or similar message to build understanding, interest and buy-in

  2. Repetition, repetition, repetition

You start with your core messaging. You make sure *everyone* in your organization is using it. And then you use it everywhere, over and over. Not only does this save your team time and effort, it helps your audience remember your message, too! 

So what does this look like? We’re glad you asked! Here’s just one example of it in action. 

Read More
Brand/Materials Creation, Digital and Social Media, Communications Campaigns, Writing and Messaging, School District Marketing, Nonprofit CommunicationsNiki Juhaszhow to save nonprofit team time, save foundation team time, how to make communications easier, creating nonprofit materials, creating foundation materials, Marketing Rule of Seven