Posts tagged marketing strategy
How to avoid the dreaded "scramble" 🍳
How to avoid the dreaded "scramble" 🍳

It’s a familiar feeling. You know the one… 

“OOPS! We completely forgot. It’s time to do that project again.”

It sounds like… 

“Oops – we totally forgot to start on the Annual Report and now we need to run a sprint to meet the big donor meeting deadline.”

“Oops – we forgot to do our yearly update of the website, and now an important policy partner is reviewing last year’s outdated information.”  

It’s the WORST! I hate it when an annual project that you KNOW (gosh darn it!) happens every year sneaks up on you, and you’re left scrambling to get it done. 

So let’s make a pact – eh? This year will be the last year that projects sneak up on you from behind and spook you into action. Here’s how to prevent the dreaded scramble. 

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Brand/Materials Creation, Nonprofit Communications, School District MarketingKatie Test Davisannual communications plan, creating a company calendar, mapping your communications activities, communications calendar, nonprofit communications calendar, annual nonprofit communication to dos, getting organized, communications team organization, project management, annual projects, project planning, organization, marketing strategy, communications, nonprofit management, productivity, workflow, time management
Create a tactics plan that actually delivers 📦
Create a tactics plan that actually delivers 📦

Getting to the tactics phase of your communications campaign is exciting – you’ve selected your audiences, your messaging is on point and you're ready to put all that hard work out into the world and make change happen. *It's showtime!* 

Of course, you need to make sure that those tactics go to work for you, and that means narrowing in on the biggest bang-for-your-buck activities that you can truly deliver.

And, as very busy leaders and advocates, you’re looking for reliable, simple, valuable, tried and true, foolproof options… you want the "easy button" plan. 

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Nonprofit Communications, Communications CampaignsZoe Alexis WhitehornNonprofit communications, communications campaign, audience targeting, tactics planning, marketing strategy, easy tactics, social media strategy, website optimization, community outreach, offline marketing, thought leadership