how to get media coverage — Nonprofit Communications & PR Firm | Nonprofit Marketing Agency | Forthright Advising

2 steps to take *before* you talk to a reporter

Reaching out to the media can be a solid public relations tactic. But, a little tough love here: this approach is not for everyone. Just because you’re doing amazing, life-changing work doesn’t automatically mean that it will gain you a media hit. Before you hit “send” on your email to a journalist, we have two steps you should take in order to get ready to pitch.