Media Tracking Strategy — Nonprofit Communications Blog | Nonprofit Marketing Agency

How to Set Up Free Media Tracking: A Step-by-Step Guide

The news…well, it’s news-ing. And if I had to guess, you need an easy way to keep up with all of it!

That’s why we’re sharing our recommendations for the best media monitoring tools to use, along with a step-by-step guide for getting started.

Not all media monitoring programs are created equal — and they certainly aren’t all free. There are lots to choose from. Our team at Forthright has used everything from Cision to Meltwater to all the options in between. There are pros and cons to each program, and depending on your budget, there are a range of bells and whistles.

Nonprofit Communications, School District Marketing, Communications Campaigns, Media RelationsNiki JuhaszOctober 28, 2026Free Media Monitoring, Nonprofit PR Tools, Google Alerts Guide, Lumen by Talkwalker, Media Tracking Strategy, Communications on a Budget, Policy Campaign Tracking, Brand Reputation Management, Boolean Search Operators, Executive Media Tracking, Nonprofit Marketing Strategy, Forthright Advising

About Forthright

For You

Let’s Do This

who we work with:

Smart communication strategies for organizations that love kids.