Something felt off… I was reading the latest newsletter from a health group I’ve admired for years. While I’ve always felt connected to the leader whose expert voice I trust, this time, her voice was gone.
The warmth and personality were replaced by sentences that felt a little too perfect, a little… familiar. It was the unmistakable voice of careless AI.
That icky feeling was a reminder: When our writing sounds like it could have been written by anyone, our audiences lose connection.
Here’s how to manage using AI to write, while still connecting with your audiences.
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