If you want to gain attention in the ever-crowded online world, you have to put yourself out there. That is, you have to put your face out there. 

There’s research that shows using authentic photos of you and your colleagues is not just a powerful way to get people to pay attention – it can help build trust, too. 

Here’s four reasons that will convince even introverts like me to use real photos in digital communications:  

It’s finally – FINALLY starting to warm up. (Your girl is not meant for the winter.) That means some days, I’ll take a lunch run to enjoy the sunshine.

I was on one of these runs last week, bored and thinking about needing to mix up my exercise routine. And then I passed a lawn sign. It simply said: 

Free Outdoor Workout Classes

And then included a QR code. 

While I’ve been a TAD dramatic saying it changed my life, this is brilliant marketing.

Here’s why: 

Deepa has supported and led social justice work for over two decades with a focus on immigrant communities. Currently, she is the Senior Director of Strategic Initiatives at Building Movement Project where she develops programs and narratives on solidarity and social movements.

Figuring out where you fit as an advocate – and how you can make the most positive impact – can be tough, especially when things are changing. Every. Single. Day.  

We see this challenge, and we simply say: Game on. 

That’s why I recently interviewed author, lawyer and activist Deepa Iyer. Deepa is the brilliant mind behind the Social Change Ecosystem Map (pictured above).

This tool helps you (and your organization) find your place in the justice and equity-focused movements we work within every day.

During our conversation, Deepa shared how to find your footing in turbulent times.

We’re including Deepa’s thoughts (from her point of view!) below.