Posts in Communications Campaigns
A 95 Percent Open Rate? Why Texting Should Be in Your PR Toolbox.
A 95 Percent Open Rate? Why Texting Should Be in Your PR Toolbox.

The average email open rate ranges between 15-25 percent. SMS messages are opened more than 95 percent of the time. That’s a crazy stat! Forthright team member Lauren breaks down why texting is a critical communications tool—now more than ever.

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School District Marketing, Nonprofit Communications, Brand/Materials Creation, Communications Campaigns, AccessibilityForthright Advisingtexting, crisis communication, tips
How You Can Combat Fake News and Rumors in a Crisis
How You Can Combat Fake News and Rumors in a Crisis

We don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.

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School District Marketing, Nonprofit Communications, Digital and Social Media, Media Relations, Writing and Messaging, Communications CampaignsNiki Juhaszcrisis communication, marketing, tips