Training magnet school leaders across the nation to market their schools effectively.
Client
Magnet Schools of America (MSA)
Services
Training
“Rave reviews! There’s a reason why we ask them back every year. Forthright always delivers more than just your basic sit-and-get training; they give our members practical, actionable communication strategies they can implement immediately. The energy and confidence in the room are palpable.”
- Kelly Bucherie, Director of Leadership and Program Development, Magnet Schools of America
The Brief
The Background
Magnet Schools of America (MSA) stands as the national voice for magnet and theme-based schools, such as arts, STEM or multi-lingual schools. MSA supports a vast network of school leaders, helping them build and lead high-quality magnet schools. In an increasingly competitive environment, it’s critical that magnet school leaders know how to stand out among private, charter and traditional schools.
The Challenge
In today's complex education landscape, clearly showing the value of magnet programs and effectively engaging with potential parents isn't just important. It's essential. MSA members — passionate leaders and educators from across the nation — needed to sharpen their communication and marketing skills to do so.
Our Solution
MSA recognized the need for practical, targeted training to help members confidently market their schools and programs to new families. We teamed up with MSA leadership to deliver a training program that wasn't just informative, but immediately useful for MSA members.
Here’s how we tackled it together.
Getting the content right. We didn't guess. We worked hand-in-hand with MSA to pinpoint the most critical learning goals and built the training content around magnet school leaders’ real-world needs.
Making learning stick. Forget dry lectures. We facilitated interactive workshops that blended expert guidance with hands-on exercises, ensuring participants learned by doing. We never go more than 20 minutes without a break, practice session or opportunity for questions in any of our trainings.
Focusing on what works. Theory is nice, but action matters. We equipped attendees with clear messaging tactics and practical advocacy planning tools they could use the very next day.
Cutting through the noise. People remember facts up to 22 times more when they’re connected with a story! We helped participants craft clear, compelling stories about their schools' impact and showed them how to connect authentically with everyone from policymakers to parents.
And our training delivered. MSA members left with the skills and confidence to champion their programs more effectively than ever before.
Our Results
By focusing on usable skills and clear strategies, we empowered education leaders to amplify their message and advocate successfully for their schools and students. Participants shared that they loved getting:
Boosted Confidence.
Participants felt significantly more prepared to step into important advocacy roles and conversations.
Sharpened Communication.
They said the training gave them a clearer, more impactful way of talking about their magnet schools’ unique offerings.
Ready-to-Use Strategies.
Participants walked away with concrete plans for engaging their audiences and influencing enrollment decisions.