Building interest in innovative blended learning partnerships for North Carolina school districts
Client
RTI International
Services
Messaging, branding, materials creation, digital and social media marketing
“You all are truly amazing partners.”
- Fredrica Nash, Director, Center for Education Services, RTI International
The Brief
The Background
For educators and students, the pandemic highlighted and accelerated many challenges around teaching and learning.
The pandemic led us to ask questions like:
How do we prepare for and respond to potential learning disruptions like COVID-19, weather-related issues or other emergencies?
How do we ensure that students can continue learning, whether that learning takes place digitally or in in-person spaces?
The Challenge
Rethink Education, an initiative of the Office of Virtual Instruction Services Division at the North Carolina Department of Public Instruction (NCDPI), is focused on applying what we learned from COVID-19 and improving blended learning, implementation support for educators and content for North Carolina K-8 students. As part of NCDPI’s grant*, our team partnered with RTI to cultivate district interest in these critical new trainings and supports, and to provide families with access to the information they need to best support their child’s success.
*A grant from the U.S. Department of Education made this work possible.
Our Solution
Through our partnership with RTI, we created and amplified compelling messaging and creative content that captured the need for the work and spoke to what matters most to districts, as well as parents and caregivers.
Here’s how we achieved that:
Helped create custom videos. In partnership with RTI, our team helped develop two distinct videos to tell the Rethink story – one live video featuring leaders and one animated video.
Delivered toolkits to help districts announce partnerships and engage educators. Throughout our partnership with RTI, we created comprehensive toolkits to make it as easy as possible for districts to share critical information about Rethink opportunities.
Edited and designed content guides to parents. We edited and designed 11 content guides so that parents and caregivers can support their child’s learning, whether that’s virtual learning or in-person.
Designed custom social graphics and managed social strategy. As a new statewide initiative, meeting audiences where they are with essential information is so valuable. We created a data-backed social strategy to make this happen.
And, over time, we progressed across all of our key metrics – increasing followers, impressions and engagement across all channels since the start of our partnership!
Our Results
Now, RTI and NCDPI have the messaging, amplification strategies and loads of beautifully designed, branded content to continue building on Rethink Education’s progress – creating a more resilient future for North Carolina school communities and preparing students for success in school and career.